Diversity and Conservation
Today, bringing superior products
and services to consumers and businesses is not enough to ensure success. Savvy business owners realize that they must
also address the social concerns of their customers.
Attitudes throughout the world have brought conservation into
the forefront. Likewise, the global economy has spotlighted the benefits of diversity. Considering environmental
and diversity issues when making business decisions is a positive and successful strategy. Keeping abreast with
these important issues, WDS supports both conservation and diversity initiatives.
A recent study on the relationship of diversity in business and successful sales showed:
- "companies miss opportunities to increase their market share when they do not partner
with women-owned businesses"1
- "if companies
do partner with women-owned businesses, they often miss an opportunity to increase market shares if they do not advertise
those efforts to women consumers"1
Since women make
80 percent of purchasing decisions in American households, their stated preference for buying from companies that support
women-owned businesses represents a significant competitive edge for those who surpport diversity. WDS can assist your
diversity initiatives.
|
One truckload of chipboard equals
three truckloads
of corrugate.
|
www.rpa100.com
www.DiversityInc.com
